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Founder · Demo Atelier

MATT
FINCH

FOUNDER

25 years in B2B SaaS. Built and led SE and GTM organizations across the full growth cycle. Now building the professional standard for demo storytelling in the AI era.

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Matt Finch, Founder of Demo Atelier
25
Years in B2B SaaS
3
PE exits · Thoma Bravo x2, Accel KKR
1000s
of demos coached and observed
1
framework built from everything learned
Matt Finch presenting to a live audience

25 years. One consistent truth.

Role
VP Solutions Engineering

Built and led SE organizations from the ground up across multiple companies. Defined hiring profiles, coaching frameworks, and the way technical sellers engage buyers from first demo to close.

Role
VP Sales Engineering

Led technical sales motions across the full deal cycle, from discovery and demo through to proof of concept and commercial close. Hands-on in the demo room across hundreds of enterprise deals.

Role
VP Sales Enablement

Designed and delivered enablement programs for sales and SE teams during periods of rapid growth and PE-backed scale. Responsible for onboarding, coaching, and performance frameworks across GTM organizations.

3
PE exits
Thoma Bravo x2 · Accel KKR
25
Years across
startup to NYSE-listed
OC
Based in Orange County
California

Let's work together.

Whether you want the demos built for you or your team running the method, I am here.