Automated Demos Seller Enablement The Framework About Contact Try the agents
Seller Enablement

Your best demo,
run by everyone.

The buyer shows up wanting a demo. Your funnel sends them back three steps to qualify and discover, and they feel it. We train your sellers to run the one meeting that's left: discovery for you, a demo for them, on a single story.

Start a conversation → Learn the framework first
What Your Team Learns

Both halves of the story. Discovery and demo.

The six acts are questions in discovery. They are a story in the demo. Your team learns both, and the handoff that carries the story between them.

01 · In Discovery

Source the story

The questions that fill each act.
How to stress-test what the buyer thinks they need.
A handoff that carries a story, not a feature list.

02 · In the Demo

Tell the story

Building the six-act spine for a real deal.
Delivering it live to an informed buyer.
Securing the next step before you hang up.

It works across two meetings or one. Discovery and demo have collapsed into a single call in most teams, and the Spine works either way.

Our Process

How we work with you.

A four-step engagement. We start by watching how your team demos today, and we do not leave until the new motion is running in the field.

01
Diagnostic

We watch how your team demos today, in live sessions, recorded calls, and discovery. We find the gap between what they learn and what they show.

02
Story Development

We build a Narrative Spine specific to your product, your ICP, and your top personas. This becomes the story your whole team works from.

03
Activation

Hands-on sessions where your sellers practice both halves against real deals, sourcing the story in discovery and telling it in the demo.

04
Ongoing Coaching

The method stays alive as your product and team evolve. Regular coaching and call reviews keep it embedded and give managers a standard to coach to.

How We Run It

Three ways to work together.

SKO
Sales Kick Offs

The Narrative Spine as the centerpiece of your next SKO. A full-day or half-day session that gives your whole sales organization a shared story language and a framework they can use the next morning.

Full team · One day
WRK
Workshops

Smaller, intensive sessions for a specific team. Hands-on story building using the Narrative Spine, with live coaching and real practice against your actual product and buyers.

Small group · Half day
CTD
Ongoing Coaching

Regular coaching that keeps the method embedded as your team grows and new personas emerge, with periodic group reviews and a standard your managers can coach to.

Ongoing · Monthly
What Your Team Gets

A story that actually closes.

Every engagement ends with your team having something they can use in the next demo. Not a set of principles to remember, but a specific story built around your product and your buyers.

A Narrative Spine for your productAll six acts built specifically for your ICP, not a generic template.
A discovery method that feeds the storyYour AEs learn to source the spine in discovery, so the demo inherits a story instead of a requirements list.
Shared story language across the teamEvery rep using the same framework, the same act names, the same coaching standard.
Live practice with real feedbackReps rehearse their story in the room and get coached in real time against the framework.
In-field reinforcementCoaching and call reviews that keep the method in your team's real deals, not just the workshop.

Ready to change how
your team demos?

Tell us about your team and what your demo problem looks like today. We'll take it from there.

Start a conversation → Want it built and run for you? →